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Media, PR and presentation training

Simon Brooke Media

Media Training
With more than twelve years media training experience, I regularly work with a number of blue chip clients in banking, personal finance, pharmaceuticals, retail, transport, accountancy and the charity sector.
 My training courses are practical and results orientated.  They help participants understand how the media works and what makes a story, all of which improves their confidence when they talk to the media.  It also enables them to work more closely and effectively with their PR advisors or press offices.
Simon Brooke Media training courses alert participants to the journalistic pitfalls and then go on to show them how to make the most of an interview in order to take control and put across the key positive messages, which we have developed during the course.

My media training is extremely affordable.  Unlike most media trainers I operate on an agency basis, working with a number of other experienced press and broad journalist/media trainers with a variety of different interview styles and areas of expertise to create bespoke courses for clients.  Because I don't have offices and staff to support I can offer high quality training courses at 35-30 per cent less than most conventional media training companies.

As an experienced copywriter, I write brochures, websites, in house magazines and scripts for corporate videos that engage with and appeal to their target audiences.  
Every day we are bombarded with over 2,500 commercial messages - so what will make yours stand out?  Your words might make perfect sense to you but will your target audience want to read them?  Will they understand them and be persuaded by them? As a professional communicator I come to every project with a dispassionate, expert eye.  I can identify important selling points and key messages that are relevant to your audience and then put across them across in a way that will engage and persuade.  I have extensive experience of taking the words of people for whom English is not their first language and amending them so that they sound as if they were written by an English speaker.

PR Training 
They're the bane of every journalist's life - the phone call on deadline from a clueless, inexperienced PR pitching a non-existent story.  Not only will the PR's client not get into the newspaper or magazine but both the agency and client will be damned for ever in the eyes of the hassled journalist.

I worked in Public Relations myself before becoming a journalist nearly fifteen years ago.  Instead of putting ideas to journalists these days I'm constantly having PR executives put ideas to me.  With my experience of both aspects of the public relations business, I know what makes a story and what doesn't and what is a good pitch and what will set a hack's teeth on edge.
Aimed at junior or trainee public relations executives my seminars will help with effective press release writing and story pitching.  Highly practical, interactive and results orientated, they look at which stories are best for freelances and which work better pitched directly to editors.  They also look at what makes a story, how to piggy back off current news stories to get coverage for clients and how to use press trips, photo opps and surveys to generate coverage.
PRs can work with current clients and projects to develop ideas for good, positive coverage in their targeted media.
All courses are, of course, run in complete confidence.

Writing and presentation training
There’s only one thing worse than sitting through a bad presentation and that’s trying to write a good one.
But it’s hardly surprising that many creative, talented executives with busy diaries find it difficult to sit down and create a presentation that will address all the points they want to cover, arrange them coherently, find something that will connect with their audience and then deliver it all in a way that entertains and informs.
My presentation courses start at the beginning with the writing.  We look at how to define key messages and think about the audience.  I then offer practical tips on how to arrange these relevant thoughts and how to present them in an engaging way.  We’ll look at how to use anecdotes, case studies and examples as well as the role of humour and visual aids.
The writing element of my presentation training will help you choose the words that work for you.  We’ll look at how to create a presentation that you’ll enjoy giving as much as the audience will enjoy listening to.
Next we’ll look at the physical aspects.  Having worked with actors over many years, I can advise on everything from vocal exercises to appearance and from making the most of the space you have on the podium to the effective use of timing and dramatic pauses.  Everyone can give an effective presentation – my courses will show how.

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