My media training is
extremely affordable. Unlike most media trainers I operate on an agency basis,
working with a number of other experienced press and broad journalist/media
trainers with a variety of different interview styles and areas of expertise to
create bespoke courses for clients. Because I don't have offices and staff to
support I can offer high quality training courses at 35-30 per cent less than
most conventional media training companies.
As an experienced copywriter, I write brochures,
websites, in house magazines and scripts for corporate videos that engage with
and appeal to their target audiences.
Every day we are bombarded with over
2,500 commercial messages - so what will make yours stand out? Your words might
make perfect sense to you but will your target audience want to read them? Will
they understand them and be persuaded by them? As a professional communicator I
come to every project with a dispassionate, expert eye. I can identify
important selling points and key messages that are relevant to your audience and
then put across them across in a way that will engage and persuade. I have
extensive experience of taking the words of people for whom English is not their
first language and amending them so that they sound as if they were written by
an English speaker.
They're the bane of every journalist's
life - the phone call on deadline from a clueless, inexperienced PR pitching a
non-existent story. Not only will the PR's client not get into the newspaper or
magazine but both the agency and client will be damned for ever in the eyes of
the hassled journalist.
I worked in Public Relations
myself before becoming a journalist nearly fifteen years ago. Instead of
putting ideas to journalists these days I'm constantly having PR executives put
ideas to me. With my experience of both aspects of the public relations
business, I know what makes a story and what doesn't and what is a good pitch
and what will set a hack's teeth on edge.
Aimed at junior or trainee
public relations executives my seminars will help with effective press release
writing and story pitching. Highly practical, interactive and results
orientated, they look at which stories are best for freelances and which work
better pitched directly to editors. They also look at what makes a story, how
to piggy back off current news stories to get coverage for clients and how to
use press trips, photo opps and surveys to generate coverage.
PRs can work with current
clients and projects to develop ideas for good, positive coverage in their
All courses are, of course,
run in complete confidence.
Writing and presentation training
There’s only one thing worse than
sitting through a bad presentation and that’s trying to write a good
But it’s hardly surprising that many
creative, talented executives with busy diaries find it difficult to sit down
and create a presentation that will address all the points they want to cover,
arrange them coherently, find something that will connect with their audience
and then deliver it all in a way that entertains and informs.
My presentation courses start at the
beginning with the writing. We look at how to define key messages and think
about the audience. I then offer practical tips on how to arrange these
relevant thoughts and how to present them in an engaging way. We’ll look at how
to use anecdotes, case studies and examples as well as the role of humour and
The writing element of my presentation
training will help you choose the words that work for you. We’ll look at how to
create a presentation that you’ll enjoy giving as much as the audience will
enjoy listening to.
Next we’ll look at the physical
aspects. Having worked with actors over many years, I can advise on everything
from vocal exercises to appearance and from making the most of the space you
have on the podium to the effective use of timing and dramatic pauses. Everyone
can give an effective presentation – my courses will show how.